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Communications Specialist
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ABC AMEX Ashland Oil Bauer Group (Hamburg) Chrysler CPC International Ericsson Group (Stockholm) Fidelity Investments Green Spring Health Svs. Hoffmann-La Roche J. Walter Thompson Merrill Lynch |
Mobil New City Communications Nomura Group (US, Tokyo) PepsiCo Price Waterhouse Philip Morris Cos. (US, EEC) Readers Digest Saab Cars USA Toyota (Tokyo) Trotter Treadmills United Technologies Volkswagen |
Speeches
: top-tier executives at ABC, Ericsson, Mobil, Nomura, Philip Morris,
PepsiCo,
Saab Cars…Major marketing materials:
Ashland, Fidelity, Green Spring, Mobil, Philip Morris, Nomura, Price
Waterhouse,
Trotter, Roche, TPA America…Scripts &
Collaterals
: AMEX, CPC, Chrysler, United Technologies, Ericsson, Thompson…
Media/Marketing coaching: AMEX, Chrysler,
Carter-Wallace,
New City, Roche, UT, Volkswagen. Writing
Workshops: Memoir: Power of the Personal Story©;
Writing the Short Story, Barrier Island Group (BIG) Arts center,
Sanibel
Island, FL.
Project Profiles
§ Wrote speeches/remarks for two chairmen of PepsiCo; chairman and president of American Broadcasting Cos.; three chairmen of Philip Morris Cos.; CEO/President Philip Morris Int’l.; chairman and key Mobil Corp. officers; president, Best Foods/CPC Int'l.; CEO, Saab Cars USA ; marketing chief, Ericsson Group; SVP, Price Waterhouse.
§ Fidelity Investments--Created concepts and wrote copy for series of direct mail campaign pieces to market Fidelity mutual funds (with design partner).
§ Philip Morris Cos. (US & Europe)--Assisted Science & Technology Director/Europe in streamlining presentations for legislators/journalists. Assisted HR taskforce in developing company-wide Diversity policy program. Worked in European PM Int'l., markets to counter product restriction and on major indoor air quality projects.
§ American Stock Exchange --Planned, conducted marketing seminars at weekend conference to introduce new programs for AMEX Marketing executives and trading Specialists; conducted "train the trainer" marketing skills seminars.
§ Chrysler Corp. --Collaborated in national video marketing presentation via Chrysler Satellite Network; assisted in media coaching seminars on scripting and performing techniques for Chrysler marketing executives who appear regularly on the network.
§ Hoffman La Roche--Reorganized, wrote sales/marketing A/V presentation for major subsidiary;assisted in communications skills seminars to coach sales/marketing staff in using presentations effectively; coached detail people in presentation skills.
§ Nomura Group (US & Tokyo)--As search consultant, found new Public Relations/Investor Relations agency for Nomura (USA). Planned, wrote primary marketing materials for Nomura's portfolio analysis/management system, Capital . Wrote text for primary Nomura Group capabilities brochure printed in English.
§ Write to the Point © and Write to the Point--Creatively © seminars are instructive workshops for both business and creative writers. Steve Oberbeck was a cultural editor at Newsweek from 1965-75, writing on books, art, music, cinema and show business, and edited the Book & Arts page for the St. Louis Post-Dispatch. He wrote frequently on cultural subjects for the N.Y. Times, N.Y. Post, Newsweek, Newsweek International, Washington Post, Chicago Tribune, St. Louis Post Dispatch, Paris Herald Tribune, Readers Digest, People, Good Housekeeping, National Review, American Views, Chronicles, Travel & Leisure.